Vela
Brand campaign / Identity / Creative
Independent concept — not commissioned client work
Built for a brighter you.
The concept
A concept identity for a contemporary wellbeing brand. Natural light, expressive typography and a human perspective define the visual direction.
Illustrative project. Final strategy, deliverables and results would be defined with a future client.
Proposed scope
Brand campaign / Identity / Creative
The approach
The identity explores wellbeing through a human lens. Natural light and an open typographic voice replace the polished perfection often associated with the category. The direction is intended to feel warm, considered and approachable.
Visual direction
Space to feel more human.
A soft mineral palette, generous space and expressive editorial type form a flexible foundation for packaging, digital experiences and campaign art direction.
Built for a brighter you.